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Preparing Your Content

This page is not intended for Peer Reviewed Journals. Journal submissions follow a submission process separate from other publication types.


Once you have selected the appropriate publication type, prepare your content for review by following Land-Grant Press’ minimum review requirements.

Download Publication Template

Writing and Content Standards

All Land-Grant Press submissions should:

  • Use clear, plain language appropriate for the intended audience.
  • Present accurate, current and research-based information.
  • Support recommendations, data and evidence-based claims with appropriate sources.
  • Follow the Clemson University Writing and Editorial Style Guide.
  • Be reviewed for spelling, grammar, organization and readability.
  • Define technical terms when needed.
  • Be appropriate for the selected publication type and intended audience.

For more information please refer to Clemson University’s Writing and Editorial Style Guide.

Citations and References

Cite information that is not common knowledge to the intended audience. Evidence-based recommendations, research findings, data, statistics and other claims should be supported by appropriate sources. Program teams may establish additional citation requirements or preferred citation styles for their content.

For more information please refer to Clemson University’s Writing and Editorial Style Guide.

Photos, Graphics and Other Media

Images and supporting media can help readers understand and engage with your content.

Minimum Requirements:

  • Use original photographs and graphics whenever possible.
  • Make sure you have permission to use photographs, graphics or other materials created by someone else.
  • Submit high-resolution image files when required.
  • Provide an image credit when appropriate.
  • Provide a caption when additional information is helpful to the reader.
  • Provide descriptive ALT text for accessibility.
  • Obtain appropriate media consent when identifiable individuals appear in photographs, in accordance with Clemson University requirements.
  • Minimum image resolution – 72 ppi (pixels per inch)
  • Media Consent Link – TBD

For more information please refer to Clemson’s Digital Accessibility Guide for Images and Complex Images.

Caption vs. ALT Text

Caption: Information displayed to the reader with the image. A caption may provide context, explain what the reader is seeing or provide a photo credit.

ALT text: A brief, descriptive text alternative that helps people using screen readers understand the purpose or content of an image.

Artificial Intelligence

Land-Grant Press guidance for appropriate use of artificial intelligence in developing, editing or reviewing content:

  • Authors are responsible for the accuracy, originality and final content of anything submitted for publication.
  • Program teams may establish additional requirements for the use or disclosure of AI-assisted content.

Additional Preparation Requirements

Individual Extension program teams may establish additional content requirements based on their subject areas, audiences and program needs.

Authors should work with their Program Team Director or designated Land-Grant Press contact to make sure all Land-Grant Press requirements and any additional program team requirements have been met.